Search Page Best Practices

Overview

The objectives of recommendations on the Search Page are to cut through the noise. Help customer to navigate customer to the right product.

Quantity: 1-2 placements. If FindTM is enabled, one placement is fine, and quite frankly, we won’t object to having no placements on this page.
Location: Vertical placement in the right/left margin or a horizontal placement beneath or interspersed within the search results. Keep in mind the challenges in building robust behavioral search recommendations across the endless permutations of search terms that occur on the site. Model maturity is a function of search term popularity, so unless the keywords have sufficient search volume, recommendations may seem less relevant. As such, it’s generally not a best practice to slot a highly visible horizontal placement above the search results. If the site has an independent template for the No Search Results pages, our recommendations should be the highest-priority contentso, on these templates, push for multiple horizontal placements at the top of the page so that we can re-orient customers through personalized recommendations.
Strategies: Use a mix of search-based and personalized strategies—the latter offering good coverage if the search term has insufficient browse or purchase co-occurrence behavior to product quality recommendations.

Strategy	Family	Description	Comments
SolrSearchToView	Search Optimization	People who searched ‘$STRATEGY_HINT$’ viewed Products viewed by customers that searched one or more keywords that make up current search
SolrSearchTo Product	Search Optimization	People who searched ‘$STRATEGY_HINT$’ bought Products purchased by customers that searched one or more keywords that make up current search.
SolrRecentSearch ToPurchase	Search Optimization	Items related to your recent search: ‘$STRATEGY_HINT$’ Products most frequently bought by customers that performed same search
MultiItemPersonalizedViewCP	Search Optimization	People who searched ‘$STRATEGY_HINT$’ bought these items from other categories Top selling products from categories most often purchased by customers searching one or more keywords in current search
SolrSearchTo Category	Search Optimization	People who searched ‘$STRATEGY_HINT$’ bought these items from other categories Top selling products from categories most often purchased by customers searching one or more keywords in current search
SolrSearchTo PurchasePercent	Search Optimization	Items related to your current search: ‘$STRATEGY_HINT$’ Products purchased by customers that searched one or more keywords that make up current search	Requires layout that exposes conversion %
Searched PurchasePercent	Search Optimization	Items related to your current search: ‘$STRATEGY_HINT$’ TProducts purchased by customers that searched one or more keywords that make up current search	Requires layout that exposes conversion %
SolrSearchToView Category	Search Optimization	People who searched ‘$STRATEGY_HINT$’ viewed these items from other categories Top selling products from categories most often browsed by customers searching one or more keywords in current search
RecentSearch	Search Optimization	Items related to your recent search: ‘$STRATEGY_HINT$ Products purchased by customers that searched one or more keywords that make up a recent search (most often, the last one)
MutlItemViewCP	Product Viewed Viewed	People who viewed these items also viewed Products other customers have viewed given they viewed products in cart	Requires that the client pass a subset of the product ids, via the instrumentation, returned in the search results
MultiItem Personalized ViewCP	Personalized	People who viewed items you browsed also viewed Products other customers have viewed given that they viewed products that the customer recently browsed	Can recommend items outside of the current category represented in the search results
RecentHistorical Items	Personalized	Recently Viewed Items Items viewed during current and previous sessions	Can recommend items outside of the current category represented in the search results
TopProducts	SiteWide BestSellers	Shop $STRATEGY_HINT$ Top Sellers Top products in the based on views, clicks and purchases	Can recommend items outside of the current category represented in the search results